That linked manager account then becomes a sub-manager in your manager account. Once you link your manager account to another manager account, you have the ability to make that linked account the manager for some of your client accounts. If your manager account is below the other manager account in the account structure (meaning your account is managed by the other manager account), users with access to your manager account won’t be able to make changes to your account.Ĭreating sub-managers for your manager account.If your manager account is above the other manager account in the account structure (meaning your account manages the other manager account), users with access to your manager account can make changes to the other manager account.Once your manager account is linked to another manager account, here’s how things work for users who have access to your manager account: As noted above, a manager account can't be directly managed by more than 1 other manager account. You can also link another manager account to your manager account and manage the account in the same way that you manage individual Google Ads accounts. This also lets you manage and view data for all of the Google Ads accounts that are linked to that manager account. Learn more about creating new accounts from your manager account. These accounts are automatically linked to your manager account, and you can invite users to the account as necessary. You also have the option to create new Google Ads accounts right from your manager account. Administrative ownership will have to be turned on for the manager account in the client account. Keep in mind that when you link your manager account to an existing Google Ads account, it won’t have administrative ownership of the client account by default. For example, the original users of the client account continue to have access to the account's billing, and invoicing and payment methods do not change, unless you choose to set up consolidated billing. From the original user's perspective, the account will look the same, and is accessible with the same sign-in information as before, and with the same permissions. When you link your manager account to an existing Google Ads account, the original client account remains unchanged and its account history remains intact. Linking to an existing individual Google Ads account An individual Google Ads account can't be linked to more than one manager account in the same MCC hierarchy. Your client account structure can be no greater than 6 levels deep.A manager account can't be directly managed by more than 1 other manager account.An individual Google Ads account can't be directly managed by more than 5 manager accounts.Learn more about how the maximum account limit is determined for your manager account. The maximum number of active, non-manager accounts your manager account can be linked to at any given time depends on your accounts’ monthly spend from the last 12 months. Those manager accounts can then branch out to manage more individual accounts or other manager accounts, and so on. Each top-level manager account can branch out to manage individual accounts or other manager accounts. It can help to think of a manager account like a tree. For instructions on how to do this, see Link accounts to your manager accounts. This article gives you background about linking accounts to your manager account. Then, you can view information across multiple accounts and switch between all linked accounts using just one login. To begin using your manager account, you’ll need to link it to an existing or new Google Ads account, or to another manager account.
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